![]() You’re probably sick of reading this advice everywhere, but the reason you’ve seen it everywhere is because it’s just good advice, and it works. Long before you launch - or even make a launch plan - there’s a few things worth thinking about: ✅ Build a great product These are broken out into a few sections: With that in mind, I’ve pulled together an overview of some widely recommended launch tactics and considerations, and my two cents on which to use, which to avoid, and some alternatives that worked for us (and are more respectful to everyone involved). If you only take one thing away from this post, just remember: Relationships > Transactions This advice also happens to apply to marketing broadly, and launching on Product Hunt specifically. I think our system will work better in the long term than flipping deals. The guy doing deals, he wants to do a deal and then unwind it in the near future. Warren Buffett and his partner Charlie Munger have practiced this for (many) years, and built one of the world’s most valuable businesses doing so. ![]() ![]() Personally, I’ve found that working to build relationships generally yields better results than focusing on transactions. This was also useful - it showed me exactly what we shouldn’t do. I also found a mountain of growth hacks and advice bordering on marketing witchcraft and voodoo about how to ‘game’ Product Hunt. I found tons of good tips, and several great guides - chief among them being this excellent and comprehensive guide by Product Hunt themselves. I’ve been using Product Hunt for a few years, but I hadn’t really dug into the details of how to successfully launch on the platform until a few months ago, when we were preparing to launch the new Flow. Now, back to what we did to launch on Product Hunt. With this in mind, three months later, one thing is crystal clear: The new Flow attracted a hell of a lot more paying customers than Flow Chat did. Because Flow Chat was a free product, it didn’t deliver a direct or immediate increase in paying customers (and revenue) at launch.A free product is all but guaranteed to attract more users than a free trial. Flow Chat was a free product, with zero barrier to entry.Success where it (actually) countsĭespite faring a little worse on raw metrics, the launch of the new Flow ended up being a far bigger success than Flow Chat’s. It’s worth noting that not all web referral traffic came from Product Hunt, though: Flow Chat’s launch got a little more press coverage, which also contributed to total traffic and trial numbers. In summary: Both Flow launches earned the #1 Product of the day (and #2 of the week), but the new Flow launch delivered slightly less referral traffic, and slightly fewer total trials. *It’s impossible to track exact upvote counts for the end of each launch day after the fact, but our team chat logs gave us a pretty accurate ballpark. 5,192 referral visits from Product Hunt.The new Flow on Product Hunt New Flow Launch Day Stats (March 5th, 2018) This put us in a fairly unique position of being able to benchmark against our own previous efforts. Our last big (re)launch was in 2015 when we introduced Flow Chat, which scored #1 on Product Hunt back when the community was younger. This wasn’t our first time launching Flow, or even launching on Product Hunt. The single most important one? We successfully avoided alienating absolutely everyone around us. We knew luck would play a huge part, but also did a number of things that gave us a leg up. We’d hoped to reach #1, but didn’t exactly expect it. Getting to #1 contributed to an already successful launch, put Flow on a lot of people’s radars, and drove a huge number of new users into the app. If your app has cats, marry them with Product Hunt’s (illustration by Emma Bell)īack in March we launched the new Flow, which earned #1 on Product Hunt - the world’s most popular new product community.
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